Tag Archives: Nautica

Nautica Spring 2012


It’s pretty obvious why the Nautica show is one of the most popular every fashion week. Just look at these guys! But beyond that, there was some great fashion, too, especially in the spring accessories.  (more…)

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Nautica Collection, AW 2011

Nautica’s fall 2011 collection was inspired by the Sleeping Bear Dunes region of Lake Michigan and showed a pitch-perfect eye for colors derived from boating. Pops of “safety orange” color should be popular next fall and winter; on the water, this is the exact color of the inflatable marks used in racing. I like the idea of taking the eye-catching quality of something so integral and practical and incorporating it into everyday clothing. The slate grays are also an excellent match for the pebbly Lake Michigan shoreline. (more…)

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Layers of Gray, Nautica

Though in my last post I complained about the sea of gray at NY Fashion Week, I’m now going to do a 180 and post this photo of a guy in gray. Why? Because saying one thing and turning around and doing the opposite is so fashion, darling!

But really: one advantage of a neutral palette is that it brings the focus to texture and material, like this chunky knit sweater under a herringbone wool coat and a plaid hat. The unzipped patent leather boots keep it from getting too conservative.

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Nautica Men’s SS2011: The Guests

For men in particular, a lot of sportswear seems to be aspirational. You can dream of that Slim Aarons way of life without stepping foot in many of the locales if you just dress the part. So the job of selling that dream to the public comes down to these editors, buyers and taste makers that attended the show.

Patrick McDonald may not seem like the prototypical coverboy for Nautica, but he has always had a flair for taking traditional menswear and giving it a spin that’s distinctly his own – here with a conservative three-piece suit mixed with purple suede shoes and an oversize gray fedora. (more…)

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Nautica Men’s SS2011: The Presentation

Actual sailors find the fashion world’s idea of what constitutes “the nautical look” pretty hilarious. In editorial spreads and advertising, it’s always a sunny, warm day when you’re on a boat, the men are often shirtless and wearing white short shorts, and women wear perhaps a nautically striped mini dress, designer oversized sunglasses and heels. In reality, dressing for the water – yes, even yachts – means preparing for exposure to the elements – think board shorts, breathable rain gear, shirts that fend off the wind, and non-marking deck shoes.

So Nautica’s practical approach to sportswear is a welcome relief. Even if you aren’t on a boat, these clothes will protect you from the elements come spring – lashing rain, or even a cloudy cool day or two. And when you’re ready to hit the water, board shorts are the way to go, not white Euro shorty bathing suits that would tear at the first encounter with rigging – oh my. (more…)

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