Karl-Edwin Guerre at Gucci

The cover of today’s New York Times features a photo of the Instagram guys, whose company was just bought for $1 billion. But what did they wear to the photo shoot with the New York Times? Ill-fitting jeans and slovenly, untucked button downs. It’s really a disgrace!

Guys: there is a difference between looking casually cool and looking like a slob, though Silicon Valley in particular seems blind to the distinction. Better to follow the lead of my fellow photo blogger Karl-Edwin Guerre of Guerreisms, who arrived at every day of an epic three week fashion season in Europe perfectly turned out in elegant clothes. Yet his clothes are comfortable, and they can move – otherwise there’s no way to make it through day after day on your feet. If a photographer can look this good, so can the founders of Instagram.

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