Got a crazy press release last night that I might not believed had it not come from IMG, which puts on NY Fashion Week: Get ready for Fashion Week Live, the video game, due out in 2010. IMG has teamed up with 505 Games, makeup artist Pat McGrath and “fashion insider” Noel Gordon (who is Noel Gordon?) to create a video game based on the increasingly-unreal Fashion Week. It will feature “world-class industry gurus, top models and the star-studded runways of Fashion Week events worldwide.”
This raises several questions. Who exactly is the audience, if actual fashion insiders would sooner die of shame than admit to playing Guitar Hero? Also, this group hasn’t exactly been noted for its, er, technical prowess. (Remember those long silences before a show starts as someone figures out how to work the stereo.) So is it for the audience of teenage girls that tries to sneak into the Project Runway show during Fashion Week?
There are no details yet, but here are some suggestions for the structure of the game:
Fashion Week Live – Challenges!
- Get past bitchy publicist without an invitation
- Move up to empty seat in first row as lights go down
- Properly identify ruching and lamb of mutton sleeves
- Properly identify the collection as derivative to another designer’s collection
- Pack a week’s worth of fashionable clothes in one carry-on bag
- Spot Anna
- Spot a Real Housewife of New York
- Spot Ashley Dupre – bonus round!
Fashion Week Live – Rewards!
- YSL canvas tote
- Havaianas custom-designed flip flops
- Marc Jacobs after party invitation
- Car and driver
- Invite to Chanel – with seat assignment!
- seated next to Andre Leon Talley
- Bill Cunningham and the Sartorialist battle for your photo
- $200K clothing allowance – super bonus round!
Fashion Week Live – Setbacks!
- Stabbed in foot by stiletto heel (common occurrence)
- Arrive at Marc Jacobs show with television crew to find it’s already over
- Get booted from seemingly empty seat in first row – sorry, Suzy
- After-party hangover
- Battling Midtown traffic on way to Rodarte show
- Let Ashley Dupre into fashion show – Return to start.
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bellastraniera
a.k.a. Marcy Swingle - obsessed with food and fashion.
Hi, I just came across your blog as I was writing on the same subject. Really, who IS Noel Gordon?
Great post, I bookmarketed your blog. I look forward to reading more.
Where are you from? Is it a secret?
Robor
but i still can’t imagine how do they transform fashion to be a video game????